News and Media

Al-Futtaim ACE launches its biggest ever Christmas range

36-page Christmas catalogue showcases more themes and styles this year

Dubai, UAE, October 15, 2015: Home improvement store, Al-Futtaim ACE has launched its annual Christmas catalogue just in time for the upcoming festive season.

The Christmas catalogue, now in its third edition, is available at ACE stores nationwide. This year’s catalogue showcases the widest range of festive decorations to hit ACE stores with over 300 products featured.

A digital version of the catalogue is available on the ACE website (www.aceuae.com) and facebook page (www.facebook.com/AlFuttaim.ACE). Additionally, this year the complete Christmas range will be available to browse on the ACE website and customers will also have the added option to purchase online.

Wayne Cohen, General Manager, ACE said, “It’s always a joy to launch the ACE Christmas catalogue. The third edition of the catalogue has the widest Christmas range yet and is sure to make the season truly memorable and special. This year the team has put together a fabulous assortment of festive decorations ensuring we have something for everyone.”

The 2015 Christmas catalogue follows eight themes that are designed to provide inspirations to customers.

Christmas morning: Wake up to the excitement of Santa's visit with this updates traditional look of red, green and gold decorations and accessories. Mix and match with pillar candles and place these around a fireplace to complete the cosy theme.

Candy Cane: Choose a sweet look this festive season with our cute Candy Cane collection. Santa takes center stage in tree decorations, plush figures and accessories all in a traditional red, green and white color combination.

Winter Wonderland: Let you tree sparkle this Christmas with a sliver, grey and white colour scheme. Crystal icicles, snowmen, angels and stag motifs will help create a cool yule in your home.

Luxury Lodge: Create a cosy ambience with woodland friends such as owls, deer and pinecones in neutral hues and natural materials. Chunky knit and tartan in cream and red finish the look.

North Pole: Add some Scandi-inspired decorations to your home this Christmas with patterned, knitted stockings, vintage signs, cute plush figures and sparkly red and white baubles

After Dark: Jewel colours of deep purple, blue and green mixed with gold will create a sophisticated, modern festive look. For something different and fun, add in our camel tree decorations, which are part of the WOW range.

Santa's Workshop: Decorate the kid's bedroom with this sweet selection of cute and colourful decorations. Snowmen and reindeer make an appearance and will delight children of all ages.

Swan Lake: Tones of gold, white and silver in delicate baubles, floral and stars will evoke a grown-up vintage look.

Complementing the themed décors, ACE also stocks Christmas cards, gift wrapping and accessories, Christmas crackers, themed tableware and an exclusive collection of books for kids and lots more.

The popular range of fresh and artificial Christmas trees will also be available this year as well. Customers can choose from a range of sizes (available in 1.50-1.65m at AED 399; 1.80-2.10m at AED 499 and 2.10-2.40m at AED 699). Fresh trees will be available in-store from the first week of December and can be pre-ordered at the customer service desk in stores.

ACE is offering an added incentive for customers to complete their Christmas shopping early this year with 3-for-2 offers on all tree decorations.

Customers can also win an ACE gift card, fresh tree and base worth a total prize value of AED 1,200 by participating in the competition on the ACE facebook page with details to participate available on the back cover of the 2015 Christmas catalogue.

Customers shopping at ACE can enjoy 0% interest installment schemes with leading banks in the UAE. ACE also offers free home delivery service on purchases above AED 2,500. Customers can now also gift their friends and family the newly launched Al-Futtaim ACE gift cards that are available for purchase and redemption across all ACE stores. The gift card is valid across the entire range of products available in store including the Christmas range.

The ACE Christmas catalogue 2015 is also available for customers across all Al-Futtaim ACE stores in Dubai Festival City and Sheikh Zayed Road in Dubai, Yas Island, Dalma Mall and Mina Road in Abu Dhabi and Bawadi Mall in Al Ain.

Al-Futtaim ACE launches Outdoor Living 2016 Catalogue in UAE

Entire catalogue and range to be available on e-commerce website

September 15, 2015: Home improvement store ACE, part of Al-Futtaim group of companies, has launched its new annual Outdoor Living Catalogue for 2016. This will be the 5th edition of the catalogue for the UAE with over 240,000 copies printed. Approximately 150,000 copies of the catalogue will be delivered door to door across Dubai, Abu Dhabi and Al Ain.

The catalogue will showcase Al-Futtaim ACE’s wide range of outdoor furniture, gazebos, barbeques, gas grills, fire pits, and many more outdoor products. It features a special section on a variety of gardening and garden accessories that complement outdoor living. The catalogue also showcases some of the store’s most popular brands such as Leisuregrow, Weber, Gardman and Gardena.

Wayne Cohen, General Manager, ACE said, “We are excited to launch the latest edition of the Al-Futtaim ACE Outdoor Living Catalogue in the UAE. It features more than 300 products that we believe are especially relevant to the UAE market. Across 72 pages, the Catalogue includes furniture and gardening accessories that are designed to inspire consumers into giving their outdoor spaces a fresh makeover.”

The Al-Futtaim ACE Outdoor Living Catalogue 2016 follows four specific themes and is designed to provide helpful tips and inspiration to consumers looking to give their outdoor living area a fresh burst of life.

The four themes Urban, New England, Eastern and Garden Party each have a wide range of furniture, that come with accessories to complement each ambient setting. The Urban range of products is for those looking to create a sophisticated, minimalistic garden theme. It’s all about polished, clean lines, simple shapes and minimal patterns. The New England style on the other hand is slightly more traditional, with a combination of natural fabrics, wood, metal and wicker furniture – perfect to create a laid back environment. The Eastern collection captures the bold colours, intricate patterns and opulent finish of the Middle East to create a rich ambience through delicately crafted accessories. The Garden Party theme is for those looking to create a fun and bright way to relax and spend time hosting friends.

The Al-Futtaim ACE Outdoor Living Catalogue 2016 also features a host of expert tips to inspire customers into making the best of the outdoor space available to them. Regardless of whether they have a large garden with their villa or a small balcony attached to their apartment, the Al-Futtaim ACE Outdoor Living Catalogue 2016 has ideas for everyone.

75% of the outdoor furniture and 77% of all Al-Futtaim ACE garden products are also certified by the Forest Stewardship Council (FSC). This means the entire production chain for these products from forest to store, is checked and certified to ensure a sustainable origin of the wood always balancing the density of forests around the world.

Customers looking to host a barbeque party for friends this year can win a Maximus Wood Fired Oven with Stand worth AED 4000 absolutely free plus gift voucher worth Dhs 500 simply by filling up and submitting the form on the back cover of the Catalogue. The competition does not require any purchase to register for participation.

Al-Futtaim ACE is planning to re-launch its website in October – which would include a digital version of the 2016 Outdoor Living Catalogue as well as the entire range of products for customers to browse, choose and purchase online.

Customers shopping at Al-Futtaim ACE can enjoy 0% interest installment schemes with leading banks in the UAE. ACE also offers free home delivery service on purchases above AED 2500. Customers can now also gift their friends and family the newly launched Al-Futtaim ACE gift cards that are available for purchase and redemption across all Al-Futtaim ACE stores. The gift card is valid across the entire range of products available in store including the Outdoor Living range.

The Al-Futtaim ACE Outdoor Living Catalogue 2016 is also available for customers across all Al-Futtaim ACE stores in Dubai Festival City and Sheikh Zayed Road in Dubai, Yas Island, Dalma Mall and Mina Road in Abu Dhabi and Bawadi Mall in Al Ain. Customers can also view a digital version of the catalogue on the official website www.aceuae.com and on Facebook at www.facebook.com/AlFuttaim.ACE Prices on the catalogue are valid until March 1, 2016.